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Courses

Course Information

For UTNY students, learning is never confined to the four walls of the UTNY Center. We believe the city is your classroom. UTNY courses are taught by industry experts who work in New York and bring their real world experience and professional connections to their teaching. Courses are designed to be experiential, taking advantage of the locales, institutions, and expertise of local industry leaders, to enhance learning and build professional connections.

Students enroll in coursework while in New York, including an internship or independent study course, depending on their track. UTNY courses are taught in-person and count as in-residence UT Austin coursework. 

  • Fall and Spring semester: 12 credits of UTNY-specific coursework including Leadership and Urban Engagement, an internship or independent study course (3 or 6 credits), and one or two additional UTNY courses

  • Summer semester: an internship or independent study course (3 credits) plus two UTNY courses

AT UTNY, your classroom isn’t just the building: it’s the subway platform, the bodega line, and the booth next to your favorite influencer at Joe’s Pizza. Whether you’re walking through Times Square (named for the New York Times in a bit of early marketing, by the way), waiting in line for the latest pop-up store or spotting a viral campaign IRL before it trends, you’re not just learning about marketing, art, advertising and architecture here; you’re living it.

Ed Salvato, Instructor, Intro to Marketing in New York

Course Descriptions

Required for all students in Fall and Spring, optional in Summer

Instructor: Alice Eckstein

As a world capital of the arts, diplomacy, finance, and media, New York City serves as home to highly successful leaders and as a laboratory for future leaders to develop their own philosophy of leadership. Using this dynamic city as a classroom, students will examine concepts of leadership, practical ethics, and leadership challenges that arise when stakeholders come together in organizational and community settings. Through site visits, meetings with industry professionals, and case studies drawn from contemporary urban issues, the course also provides an opportunity for students to cultivate self-awareness and self-assessment. The successful student should be able to answer the question: what does it take to be a 21st-century leader in New York City?

Coursework Integration

Depending on their track, all UTNY students will enroll in either an internship course or an independent study course in their home department as part of their UTNY courseload. See the Tracks of Study page for more information and course options. 

Offered Fall, Spring, and Summer

Instructor: Ed Salvato

Delve into the basic concepts, practices and tools of marketing with a special focus on the contemporary issues most related to the arts, entertainment, travel, technology, and financial services marketing especially prominent in New York City. This class includes guest speakers as well as field trips to New York City attractions and cultural institutions, which help you grow your professional network. The fundamental concepts of marketing covered in class will resonate with students in any career path. 

Coursework Integration

MKT 337N counts the same as MKT 337 and MKT 320F.

Offered Spring and Summer

Instructor: Tom Mellins

Throughout the 20th century, New York set the standard for what a “modern” city could be. This course examines the seminal role that New York played in the development of the International Style and the critical imprint the style made on New York’s growth and evolution. UTNY students have the unique opportunity to experience significant modern buildings and places firsthand as they explore what it has meant to build in a modern idiom. 

Curriculum Integration

Offered Fall, Spring, and Summer

Instructors

  • Matthew Cronin, Fall semester
  • Abigail Levine, Spring semester
  • Erin Hiatt, Summer semester

From Broadway to Brooklyn and far beyond, New York City has a long, evolutionary, and singular presence in the visual and performing arts as one of the greatest cultural capitals of the western world. Students gain first-hand and behind-the-scenes knowledge of the depth of art practice and scholarship as defined and shaped by the city itself. Classes have the opportunity to visit notable art institutions and connect with guest speakers, including practicing artists and art scholars.

Curriculum Integration

Offered Fall, Spring, and Summer

Instructors

  • Jenine Holmes, Fall, Spring, and Summer semesters
  • Court Stroud, Summer semester

New York City is the global epicenter of the advertising and public relations industries. Students will explore how social issues come to bear on advertising and PR in specific industries that are an integral part of the New York market, including healthcare, fashion, non-profits, and finance. Students can expect to utilize NYC as their classroom for site visits will be connected to guest speakers who are leaders in their industries. 

Curriculum Integration

Meet Your Instructors
Alice Eckstein
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Alice Eckstein

UTNY Program Director
Phil Meade
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Phil Meade

UTNY Program Manager
Erin Hiatt
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Erin Hiatt

Instructor
Thomas Mellins
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Thomas Mellins

Instructor
Ed Salvato
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Ed Salvato

Instructor
Abigail Levine
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Abigail Levine

Instructor
Court Stroud
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Court Stroud

Instructor
Matthew Cronin
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Matthew Cronin

Instructor
Jenine Holmes
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Jenine Holmes

Instructor
Avani Desai
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Avani Desai

Instructor

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