Course Descriptions

Academic Courses Image of classroom
Academic Courses

Each UTNY student must enroll in at least 12 hours of UTNY-specific course credit, i.e., full-time status, while participating in the Semester in New York program.

In most cases, students will take six hours of internship credit within their respective major, COM 340/F A 345/MAN 340 - Leadership and Urban Engagement, and three additional hours of UTNY-approved elective coursework.

UTNY Required Course

MAN 340/COM 340/FA 345/LA 340 - Leadership and Urban Engagement

Taught by Laura Brown

New York City has long been a proving ground for leaders eager to show that “if I can make it there, I’ll make it anywhere.” As a world capital of the arts, diplomacy, finance, and media, the city serves as home to many highly successful leaders and as a classroom for people seeking to cultivate leadership skills. Students will study concepts and strategies of leadership and also meet people who live, work and lead in the city who put these ideas into practice. Students will read about and discuss practical ethics and leadership challenges that arise when stakeholders come together to plan, make decisions, and take action in organizational and community settings. In colloquium sessions and tours, students will interact with leaders in arts, finance, and media organizations in the city. The course also provides an opportunity for students to cultivate self-awareness, self-assessment, and develop their own philosophy of leadership. The successful student should be able to answer the question: what does it take to be a 21st-century leader in New York City?

UTNY Courses

AFR F351/AMS F324E - The Global City (Offered fall 2022 only.)

Counts toward Cultural Diversity (CD) and Global Cultures (GC) flags.

Taught by Eric Tang

This course offers a people’s history of New York City. It reconsiders the supposed newness of the global city concept by revealing how America’s largest metropolis has been transnational since its very inception: from the conquest of indigenous land to the city’s involvement in the US slave trade and plantation economy, to its central role in the industrial revolution, to its status as a destination point for migrants from around the world and, finally, to its emergence as the preeminent center of world finance. This course literally traces New York City’s history through first-hand visits to major landmarks and historic neighborhoods including African burial grounds, ports, factories, tenements, Harlem, el Barrio, Chinatown, Bed-Stuy (Brooklyn), and Jackson Heights (Queens)—to name but a few. Students will also have an opportunity to visit several of the city’s major museums and collections, to meet with community-based organizations and attend a range of cultural events (music, film, and theater). Through it all, the course will meet for class lectures on the history and politics of New York City. Course readings will draw from history, sociology, anthropology, geography, literature, and film.

ADV/PR 378: Social Issues in Advertising and PR in New York City

New York City is the global epicenter of the advertising and PR industries. Advertising and PR professionals, firms, agencies and organizations create and amplify media and culture from NYC. This course provides a brief history as well as a contemporary look at social issues in advertising and PR in New York. Topics will include corporate and social responsibility, social issues in personal and influencer branding, strategic communication for advancing social change, and crisis communication spanning the contexts of organizational and global crises. Students will gain an understanding of how social issues come to bear on advertising and PR in specific industries that are an integral part of the New York market, including healthcare, fashion, non-profits and finance.

CMS 327 - Urban Communication

Taught by Peter Sherman

New York City is a complex site in which individuals, communities, and cultures share public spaces. In democratic societies, those spaces serve a connective purpose. This course is based on the idea that public spaces are a social medium critical to urban communication. Topics will include education, cultural identity, public safety, consumer behavior, leisure time, and more. The course places special emphasis on the role media, cross-cultural relations, and language play in shaping personal and social identity in an urban context and beyond.

We will begin the course by learning about New York City culture, including the fact that it is both a creator and amplifier of culture at large. Through a series of briefings, readings, live experiences and guest speakers we’ll embark on an ongoing tour of New York. There will be an emphasis on absorbing as much as we can through real-time experience, and direct engagement with some of New York’s leaders in art and communication. You can anticipate an immersive experience, including the opportunity to engage with individuals that will offer to connect you with potential career opportunities in NYC.

AMS 330/ARH 339Q/URB 352 - Modernism in American Design & Architecture: NYC (Offered spring and summer 2022 only)

Taught by Thomas Mellins

Throughout the 20th century, New York set the standard for what a “modern” city could be. This course will explore key architectural trends and movements, including Art Deco, the so-called “battle of the styles” between traditional and modernist vocabularies, and the rise of International Style Modernism as the style of choice for corporate America in the post-World War II era. Lectures, discussions, and readings will cast the net widely to examine concomitant issues resulting from technological, economic, and social change. Recent architecture will also be examined, with a particular focus on density and sustainability within the context of climate change and global public-health conditions. The course will look at the work of lesser-known architects and designers, as well as of some of the world’s most famous practitioners, and will consider buildings in all five boroughs, not merely Manhattan. Walking tours to emblematic buildings and places will expand upon in-class presentations. 

FA 346 - Inside the Arts of New York City

Taught by Erin Hiatt

From Broadway to Brooklyn and far beyond, New York City has a long, evolutionary, and singular presence in the visual and performing arts as one of the greatest cultural capitals of the western world. Through course readings, class discussion, site visits to major art institutions - both historic and those considered more experimental – supplemented by guest speakers, including practicing artists and art scholars, students will gain first-hand and behind-the-scenes knowledge of the depth of art practice and scholarship as defined and shaped by the city itself.

MKT 337N - Principles of Marketing

Taught by Ed Salvato

Introduction to basic concepts and terminology in marketing: the process of developing a marketing strategy, the role of marketing activities within the firm, external influences that affect the development of marketing strategy, and basic analytical tools appropriate to marketing decision making. Designed to expand understanding of the marketing system and basic marketing activities and to provide a framework for marketing strategy development and implementation of marketing tools and tactics.